Marketing Coordination:
- Developing and executing integrated marketing campaigns across digital, social, email, and print platforms.
- Create marketing materials, including brochures, flyers, email newsletters, web content, and social media posts.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics and CRM platforms.
- Maintain marketing databases and assist with lead generation efforts.
- Oversee budget planning and resource allocation to ensure cost-effective marketing initiatives with maximum return on investment (ROI).
Event Planning & Coordination:
- Plan, organize, execute, and evaluate small- and large-scale supplier and customer-facing events such as conferences, exhibitions, trade shows, product launches, golf tournaments, hiring fairs, promotional events, meetings, and more including, but not limited to:
- Designing event functions
- Event logistics management
- Booking dinners and meetings
- Catering arrangements for lunch and learns, customer visits
- Coordination of sales events, including promotional events with suppliers and customers.
- Collaborate cross-functionally with Sales, Parts, Service, and external vendors to align marketing strategies with business goals, support campaign execution, and ensure consistent brand messaging.
- Capture high-quality event and behind-the-scenes photos for marketing and internal use and maintain an organized image library.
Brand Management:
- Develop and implement marketing, advertising, and event strategies across all channels to boost brand visibility and drive audience engagement.
- Oversee the concept development, sourcing, ordering, and distribution of creative promotional merchandise and all brand-related items, including business cards, invitations, and other marketing collateral.
- Manage and update content across company platforms, including brand consistency.
- Additional responsibilities as assigned.
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