Marketing Coordination:
- Develop, coordinate, and execute integrated marketing campaigns across digital, social media, email, web, and print channels to support brand awareness.
- Manage LinkedIn content strategy to drive engagement through case studies and customer success stories.
- Develop and maintain brand-consistent marketing materials for different channels- digital, social media, email, and print, including website content and photography.
- Monitor and analyze marketing performance using Google Analytics, CRM, and social media tools to deliver actionable insights, optimize campaigns, and maximize ROI.
- Conduct market research and manage marketing funnels, including lead nurturing, pipeline tracking, and conversion optimization, aligning campaigns with sales objectives.
- Additional responsibilities as assigned.
Event Planning & Management:
- Full-cycle event management- small- and large-scale supplier- and customer-facing events, including lunch-and-learn sessions, meetings, trade shows, product launches, golf tournaments, hiring fairs, and promotional activities.
- Manage end-to-end event logistics, vendor relationships, and provide post-event reports.
- Develop and implement marketing, advertising, and event strategies to strengthen brand visibility, consistency, and audience engagement across all channels.
- Create and manage marketing and event budgets, including forecasting, tracking, and ensuring cost-effective ROI.
- Partner with Sales, Parts, Service teams, and external vendors to align marketing and event initiatives with business objectives.
- Manage branded merchandise, marketing assets, and sponsorship relationships.
- Manage post campaign or events analysis to measure and report to the leadership on marketing and advertising metrics, including strategy recommendations.
- Build and maintain relationships with external partners, sponsors, and vendors.
- Serve as a point of contact for marketing and event inquiries, maintaining strong relationships with internal and external stakeholders.
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